Saturday, December 12, 2009

National Commercial

In 1976, ABBA made a commercial for the company National (present Panasonic), promoting its electronics products. Several videos were made for the National Commercial and some of their scenes were filmed in Frida and Benny's apartment, in Stockholm. With this advertisement, the group raised about a million dollars, which were fully invested in their Australian tour, in 1977.

These are some pictures of the commercial, showing nice and funny ABBA moments.

The National Commercial's poster with ABBA

    I wonder how Benny was able to see something in front of him... 
                                                                   
... no wonder Frida is looking a bit worried!

Another poster of the company

So happy together...

Singing an adaptation of Fernando for National Commercial

During the rehearsals

A typical poster found in magazines and newspapers

Another typical poster

Walking and singing

Having a picnic!

Filming at Benny and Frida's apartment

Smiles!

Frida and Agnetha rehearsing for the commercial

Love

Benny and Frida in their apartment

The couple during the making off of the commercial





                                                                      
The five National's adverts:

3 comments:

  1. Karen, eu também postei sobre a campanha da National!
    XD

    Hahahahahaha
    Tava pensando nisso a semana toda e ontem comecei a pesquisar pro post. Parece que eu tava adivinhando... =P

    Mas não dá nada, as fotos são diferentes.
    Bj*

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  2. Pois é, Karen, percebi que vc tava sumida :P
    Imaginei que vc estivesse com algum problema com a internet ou viajando...

    Fazia tempo que eu pensava em fazer um post sobre a campanha da National e aí no mesmo dia postamos XD
    Como é muita coisa eu tenho preparado mais um post, e talvez faça dois.
    Adoro aquele comerciais e as fotos!
    \o//

    Essa semana o ABBA só me trouxe felicidade!!
    Tu viu o video da fri?!
    /*-*

    Bj*

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  3. Karen, que coincidência, você e a Karine tiveram a mesma ideia! Viu? Não é só comigo que acontece... hihihi :D
    Adorei as fotos que você escolheu, e muitas eu não conhecia!
    Beijão :)

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